Money-back guarantee promotions create a strong confidence message and offer the consumer assurances whereby if they are not satisfied with their purchase they can receive their money back.
Customers feel they can try a product risk-free, and this increases trust in your products and brand.
Why implement a money-back guarantee?
They give you a long-term competitive edge, by encouraging consumers to have confidence in the purchase of a new product or brand.
Money-back guarantees also allow you to collect direct feedback as to why they weren't satisfied with the product.
It is a proven successful mechanic, and it leads to an all important sales uplift at a competitive cost to your business.
So how do money back guarentees work?
Purchase a qualifying product
Try the product out
If not entirely satisfied submit a claim for money back
Customer receives their reward